Entry 6

The acclaimed pop hit Fancy, made famous by female Australian rapper Iggy Azalea, (as below) makes mention to many different elements of the courses studies.

First and foremost it participates in the previously studied 90's kid subculture, reminiscing quite literally in the popular 1995 film Clueless, staring an array of famous actors from the period. The irony of trends in the 90's being back today, seems aware of itself in the first classroom scene. It would appear almost indefinitely that it's a 90's flashback until you see students on iPhones. The film clip copies some of the most iconic scenes from the movie, imitating to a tee outfits warn originally, which have done the run around and returned back into popular fashion.

Technology from the time is integrated with that of the present seamlessly (below) by using the concept of a wardrobe computer from the film, yet on an iPad and in the form of popular online clothes store, Revolve. 



The film clip is somewhat disconnected from the music video, purposely to draw attention to the disparity in the artists sounds to her looks. She challenges all previously conceived assumptions of what a female rapper should look and act like, as well as the music a white, middle class, white Australian girl usually makes.